Intervening to Shape a Better Future than Americans Imagine

Associations that want to lead in shaping the future can glean great insights from a 2019 Pew Research survey asking Americans what they imagine their 2050 future will be.

While optimists have a slight edge in the overall findings, survey respondents project many of today’s fears and concerns onto their expected future. This dissatisfaction points to opportunities where associations can lead by offering pathways to a preferred future

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Generation Z Might Alter Your Association’s Priorities

When associations plan how to engage multiple generations, they tend to think first about membership strategies and programming, but they might also need to realign their advocacy priorities and public policy positions. Associations should be examining their current advocacy priorities and public policy positions through this generational lens to identify and address any areas where Generation Z and Millennial values might differ from those of the Gen X and Boomer leaders now in power.

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Use This Association’s 2025 Forecasts to Test Your Association’s Future Readiness

CoreNet Global immersed its members in a collaborative exploration of how changes in corporate real estate and associations will intersect and asked them to forecast what they expect their association will be doing in 2025 to strengthen belonging, learning, convening and information and content.

Rather than ask members what they might want, the association engaged members in face-to-face workshops, chapter meetings, and webinars to practice foresight and create bold forecasts for the association’s future. The reports from FutureForward 2025, freely shared, are a treasure trove of relevant data for any association working to align strategies and core functions with new priorities, capabilities and member preferences.

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