Images of the 2029 Association: Co-creating Insights into Alternative Futures

Signature i President Marsha Rhea will help association executives anticipate what they might experience in an expected, feared, or preferred future and learn how they can easily practice scenario thinking in their own associations during an ASAE 2019 Annual Conference learning lab in Columbus, OH.  

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Envisioning a Future as Trusted Strategic Advisors

One hallmark of great professional associations is their work to collaboratively envision and proactively help shape the future of their professions.

I wholeheartedly agree with this first sentence from the foreword of the National Investor Relations Institute Think Tank on the Future of Investor Relations report. Studying drivers of change, the NIRI think tank concluded the profession faces a disruption opportunity to renew and revitalize.

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Great Risks Beyond Our Imagination

We should fear most the risks we cannot easily imagine, and in complex systems, the greatest risk may be responding to long-term risks with short-term solutions.

That is a key lesson from Michael Lewis’ 2018 book, The Fifth Risk, although the lesson is almost overshadowed in this absorbing account of what the Trump Administration does not understand or wants to dismantle within the federal government. Lewis observes that people are good at reacting to the last crisis and not so good at imagining the nature of the next great risk.

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