Great Scenarios Inspire Us to Act

In times of high anxiety and great uncertainty, organizations and their leaders turn to scenario thinking to expand their sense of what could happen and what they should do. They try to create their Plan B or maybe C in case the future unfolds in ways they didn’t expect.

This objective misses the real power in scenario thinking—anticipating the future with enough clarity and shared purpose that your Plan A moves you into action. Scenarios can generate profound insights that help us confront how we think and feel about our future.

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Images of the 2029 Association: Co-creating Insights into Alternative Futures

Signature i President Marsha Rhea will help association executives anticipate what they might experience in an expected, feared, or preferred future and learn how they can easily practice scenario thinking in their own associations during an ASAE 2019 Annual Conference learning lab in Columbus, OH.  

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Envisioning a Future as Trusted Strategic Advisors

One hallmark of great professional associations is their work to collaboratively envision and proactively help shape the future of their professions.

I wholeheartedly agree with this first sentence from the foreword of the National Investor Relations Institute Think Tank on the Future of Investor Relations report. Studying drivers of change, the NIRI think tank concluded the profession faces a disruption opportunity to renew and revitalize.

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