Association and nonprofit board members know more about the businesses they work in than the business of associations, so they need periodic updates on developments in association management to make informed decisions.
This is a brief recap of developments Signature i shared recently with an association board. Naturally these board members spent more time talking about the changes we had researched for their industry. But they also have a duty to keep their association future-focused and viable. What association changes are you tracking to keep your association at the forefront of change? The links will take you to posts on these developments.
Identity: Traditional roles and boundaries in many professions and industries are blurring in a more interdisciplinary and collaborative world. These identity changes force associations to rethink membership to include those who now want to be part of their community. They are reworking their membership models to reflect service needs and preferences.
Resources: Many associations are closely examining their business assumptions and asking smart questions about the value they create for members. Associations continue to emphasize revenue diversification to mitigate their known financial risks. More associations are reworking their volunteer systems to encourage and recognize ad hoc and micro-volunteering.
Governance. Having the right governance process for a fast-changing world is critical; this kind of waste can’t be tolerated. Associations are making changes to distribute governance without diluting accountability; they are streamlining processes while increasing transparency.
Knowledge. Associations in the knowledge business are adopting content strategies to be more intentional about producing the knowledge they want to be known for. Associations are also adopting new ways of creating knowledge, learning and publishing.
Talent. Associations in many professions and fields are making it a priority to help develop leaders for team-based, multidisciplinary & project based environments.
Global. Associations are approaching global decisions more strategically. They are making informed and wise choices about which relationships, markets and services make sense for them at a global scale.