Population health could disrupt your association’s mission

Associations of many types may find they have a public health mission they never anticipated while healthcare focused primarily on treating individuals rather than creating healthy environments for entire populations.

Healthcare associations representing healthcare providers--institutions and professions--are now envisioning roles they might play alongside the public health professionals who have always organized their work around communities and population health. In a population health paradigm, nontraditional stakeholders can be drawn from a wide variety of industries such as food and agribusiness, the built environment, transportation and education. Employers can look at the prevalent health risks within their workforce such as common health and safety risks or mental health risks stemming from work-life balance issues and stressful working conditions.

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Surprise: Your Future Forecast in Headlines Next Week

You can never get that far ahead of the future even trying to stretch people’s sense of the possibilities for a preferred future.

This past Monday the Business Roundtable issued a statement supporting shifting the purpose of corporations beyond maximizing profit for shareholders to serving the interests of all stakeholders.  Monday a week earlier in a scenario session on alternative futures at the ASAE Annual Meeting, I opened the preferred future scenario this way: “In our preferred future, our business climate has evolved into a mutually beneficial ecosystem of business interests and relationships. Business leaders championed the ethical reforms necessary to reinvent and sustain capitalism as a mighty engine for strong economies.”

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Images of the 2029 Association: Co-creating Insights into Alternative Futures

Signature i President Marsha Rhea will help association executives anticipate what they might experience in an expected, feared, or preferred future and learn how they can easily practice scenario thinking in their own associations during an ASAE 2019 Annual Conference learning lab in Columbus, OH.  

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