Envisioning a Future as Trusted Strategic Advisors

One hallmark of great professional associations is their work to collaboratively envision and proactively help shape the future of their professions.

I wholeheartedly agree with this first sentence from the foreword of the National Investor Relations Institute Think Tank on the Future of Investor Relations report. Studying drivers of change, the NIRI think tank concluded the profession faces a disruption opportunity to renew and revitalize.

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Intervening to Shape a Better Future than Americans Imagine

Associations that want to lead in shaping the future can glean great insights from a 2019 Pew Research survey asking Americans what they imagine their 2050 future will be.

While optimists have a slight edge in the overall findings, survey respondents project many of today’s fears and concerns onto their expected future. This dissatisfaction points to opportunities where associations can lead by offering pathways to a preferred future

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Generation Z Might Alter Your Association’s Priorities

When associations plan how to engage multiple generations, they tend to think first about membership strategies and programming, but they might also need to realign their advocacy priorities and public policy positions. Associations should be examining their current advocacy priorities and public policy positions through this generational lens to identify and address any areas where Generation Z and Millennial values might differ from those of the Gen X and Boomer leaders now in power.

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