One of the most frequent laments of association members is their lack of influence with the power centers in their organizations and industries.

“The C-Suite doesn’t understand what we do….doesn’t listen to us…doesn’t value us.”

“We want a seat at the table…or at least to be present in the room when decisions are made.”

This year alone I’ve heard this lament from an array of association leaders in different professions and industries.

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Upping the Tempo on Your Association’s Rhythm of Strategic Planning

The days of associations gently waltzing through strategic planning every three to five years must end to keep pace with today’s rate of change and imperative to remain relevant.

This does not mean strategic planning is archaic. It does mean associations need to up their planning tempo and continuously engage in aspects of strategic planning to keep plans fresh and on track.

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