Prime Your Boards to Talk Foresight #ASAE18

Expect frank advice from four veteran association executives as they share how they followed six basic practices to help their boards and staff initiate a culture of foresight August 21, 9 am in Chicago at #ASAE18.

If you are ready to start your association’s foresight journey, what they have learned about how to initiate and champion foresight with their volunteer leaders could ease your way.

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One of the most frequent laments of association members is their lack of influence with the power centers in their organizations and industries.

“The C-Suite doesn’t understand what we do….doesn’t listen to us…doesn’t value us.”

“We want a seat at the table…or at least to be present in the room when decisions are made.”

This year alone I’ve heard this lament from an array of association leaders in different professions and industries.

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Finding Association Profitability in Future Markets

Corporations practicing foresight are better able to identify markets of the future that improve their profitability and sustainability amid changing industry conditions.

This conclusion from a 2018 longitudinal study of multinational corporations (Rohrbeck and Gordon) also has relevance for associations and nonprofits.  As one association executive told me, all associations are looking for “the Holy Grail of revenue and it sits out there somewhere in a combination of factors in the future”. 

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