Empowered women rising in the workforce and associations

Associations can’t let significant demographic changes and their potential implications slip up on them: this year women outnumber men in the US college-educated workforce and could someday be the majority of members and volunteer leaders in many more associations than they are today.

ASAE ForesightWorks recommends associations know their gender trends and identify any barriers to entry and full participation by either women or men.

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Population health could disrupt your association’s mission

Associations of many types may find they have a public health mission they never anticipated while healthcare focused primarily on treating individuals rather than creating healthy environments for entire populations.

Healthcare associations representing healthcare providers--institutions and professions--are now envisioning roles they might play alongside the public health professionals who have always organized their work around communities and population health. In a population health paradigm, nontraditional stakeholders can be drawn from a wide variety of industries such as food and agribusiness, the built environment, transportation and education. Employers can look at the prevalent health risks within their workforce such as common health and safety risks or mental health risks stemming from work-life balance issues and stressful working conditions.

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Images of the 2029 Association: Co-creating Insights into Alternative Futures

Signature i President Marsha Rhea will help association executives anticipate what they might experience in an expected, feared, or preferred future and learn how they can easily practice scenario thinking in their own associations during an ASAE 2019 Annual Conference learning lab in Columbus, OH.  

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