Trade in transition unsettles trade associations

US trade associations once able to count on globalizing markets to provide customers and supply chains for their members are now struggling in a period of destabilized trade systems.

President Trump’s tariff actions escalated this issue to urgent this summer, but trade systems will be in transition for at least the next few years. Association executives are losing some sleep over member unrest.

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Your Association’s Future Profit Center in Learning

Associations searching for a growing source of nondues revenue might want to reconsider learning, as the future context could make learning as critical to their bottom line as it has always been to achieving mission.

The potential profitability of learning could change as associations evaluate the potential implications that may flow from these drivers of change identified by the ASAE ForesightWorks research and decide how they can seize new opportunities to educate the workforce.

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Designing Your Association’s Journey into Foresight

ASAE ForesightWorks not only delivers research on drivers of change affecting associations, it also aspires to help associations create a culture of foresight.

To support that aspiration, this month ASAE ForesightWorks accompanied the release of action briefs on 41 drivers of change with a user’s guide to help association leaders become foresight champions. It also offered six action sets with additional resources to help association leaders organize strategic conversations and decision making in these areas: content, learning and knowledge; data and technology; demographics and membership; economic conditions; society and politics; and workforce and workplace.

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