Research to Recalibrate Member Engagement

Associations can innovate and update their member engagement models for the future with some moderate recalibration of current assumptions. In 2013, the ASAE Foundation provided four grants to researchers to examine the evolving characteristics of professional affiliation and the economic and societal trends that affect engagement. Perhaps the most challenging recalibration is offering more personalized membership options that better match where individuals are in their evolving life journeys. 

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Faster Filtering to Get to Your Good Content—or Not

Just when associations are getting comfortable with the role of content curators, they now must shift into a proliferation of content filtering strategies. Or so the Institute for the Future forecasts in its knowledge and learning research for the ASAE Foundation.  This shift is from expert filtering (tell us what is important and what it means) to algorithmic, contextual, visual and crowd filtering (help us tell each other what is important and why). 

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Associations Forecasts in Four Flavors Direct from ASAE Nashville

ASAE Nashville 2014 proved to be the right place to take the pulse of associations and get a sense of what people forecast for the future of associations. Which of these four plausible forecasts best describes your association’s possible future: An aspirational future? A feared future? A disruptive future? Or an expected future using smart business strategies?

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