Strong Identities, Thriving Associations

That old adage you can do anything as long as you don’t care who gets the credit can be a smart strategy for leading change. But when a profession or industry is invisible or under-valued, their associations will struggle to attract members and exercise influence.

Two very different current clients illustrate this challenge well. Their differences makes it easier to analyze and generalize what might cause these identity problems and how to overcome them.

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