Surprise: Your Future Forecast in Headlines Next Week

You can never get that far ahead of the future even trying to stretch people’s sense of the possibilities for a preferred future.

This past Monday the Business Roundtable issued a statement supporting shifting the purpose of corporations beyond maximizing profit for shareholders to serving the interests of all stakeholders.  Monday a week earlier in a scenario session on alternative futures at the ASAE Annual Meeting, I opened the preferred future scenario this way: “In our preferred future, our business climate has evolved into a mutually beneficial ecosystem of business interests and relationships. Business leaders championed the ethical reforms necessary to reinvent and sustain capitalism as a mighty engine for strong economies.”

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Images of the 2029 Association: Co-creating Insights into Alternative Futures

Signature i President Marsha Rhea will help association executives anticipate what they might experience in an expected, feared, or preferred future and learn how they can easily practice scenario thinking in their own associations during an ASAE 2019 Annual Conference learning lab in Columbus, OH.  

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Envisioning a Future as Trusted Strategic Advisors

One hallmark of great professional associations is their work to collaboratively envision and proactively help shape the future of their professions.

I wholeheartedly agree with this first sentence from the foreword of the National Investor Relations Institute Think Tank on the Future of Investor Relations report. Studying drivers of change, the NIRI think tank concluded the profession faces a disruption opportunity to renew and revitalize.

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