Generation Z Might Alter Your Association’s Priorities

When associations plan how to engage multiple generations, they tend to think first about membership strategies and programming, but they might also need to realign their advocacy priorities and public policy positions. Associations should be examining their current advocacy priorities and public policy positions through this generational lens to identify and address any areas where Generation Z and Millennial values might differ from those of the Gen X and Boomer leaders now in power.

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Use This Association’s 2025 Forecasts to Test Your Association’s Future Readiness

CoreNet Global immersed its members in a collaborative exploration of how changes in corporate real estate and associations will intersect and asked them to forecast what they expect their association will be doing in 2025 to strengthen belonging, learning, convening and information and content.

Rather than ask members what they might want, the association engaged members in face-to-face workshops, chapter meetings, and webinars to practice foresight and create bold forecasts for the association’s future. The reports from FutureForward 2025, freely shared, are a treasure trove of relevant data for any association working to align strategies and core functions with new priorities, capabilities and member preferences.

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Future Calls Associations to Social Regeneration

Associations, like schools and educators, are an essential part of our civic infrastructure, and have much to gain from a shared outlook on important drivers of change shaping our future.

The 2018 KnowledgeWorks Future of Learning 5.0 Forecast identifies five change drivers associations should have on their radar especially if they are using the ASAE ForesightWorks research to anticipate the future.

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