While most associations try to develop metrics to monitor progress in achieving their strategic goals, few are able to find a good way to measure impact and outcomes.
This means metrics tend to default to process indicators—did we do what we said we would do? Or they rely on metrics of organizational health—did we make budget, add to reserves, increase membership or registrations? These are certainly good indicators an organization continues to move in the right direction. But they are not good proxies for determining whether effort applied created the desired outcome.